Privacy Policy | Your Rights & Choices

Information We Collect

We collect various types of information to provide and improve our custom flower bouquet services. This includes personal information you voluntarily provide when placing orders, creating accounts, or contacting our customer service team.

Personal Information

Name, email address, and phone number for order processing
Delivery addresses for both sender and recipient
Payment information processed through secure payment gateways
Special delivery instructions and personalized messages
Communication preferences and marketing consent

Automatically Collected Information

IP address, browser type, and device information
Website usage patterns and navigation behavior
Cookies and similar tracking technologies
Geographic location data for delivery optimization

How We Use Your Information

Your information enables us to provide exceptional flower delivery services and enhance your overall experience with our platform.

Processing and fulfilling your flower bouquet orders
Coordinating timely delivery to specified locations
Sending order confirmations, delivery updates, and notifications
Providing customer support and resolving inquiries
Improving our website functionality and user experience
Personalizing product recommendations based on preferences
Conducting market research and analyzing service performance
Sending promotional offers and seasonal flower collections (with consent)

Marketing Communications: We only send promotional materials to customers who have explicitly opted in to receive such communications. You can unsubscribe at any time through the links provided in our emails.

Data Sharing and Disclosure

We respect your privacy and limit data sharing to essential business operations and legal requirements.

Service Providers

We share necessary information with trusted third-party service providers who assist in delivering our services, including payment processors, delivery partners, and customer support platforms. These providers are contractually bound to protect your information.

Legal Requirements

We may disclose personal information when required by law, court orders, or to protect our rights, property, or safety, as well as that of our customers and the public.

Business Transfers

In the event of a merger, acquisition, or sale of assets, customer information may be transferred as part of the business transaction, with continued protection under this privacy policy.

Your Rights and Choices

Under applicable privacy laws, including GDPR, you have several rights regarding your personal information:

Access: Request copies of your personal data we hold
Rectification: Correct inaccurate or incomplete information
Erasure: Request deletion of your personal data under certain circumstances
Portability: Receive your data in a structured, machine-readable format
Restriction: Limit how we process your personal information
Objection: Object to processing based on legitimate interests
Withdraw Consent: Revoke previously given consent for data processing

Exercising Your Rights: To exercise any of these rights, please contact our privacy team through the designated channels. We will respond to your request within the timeframes required by applicable law.

Data Security and Protection

We implement comprehensive security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.

Technical Safeguards

SSL encryption for all data transmission
Secure servers with regular security updates
Multi-factor authentication for administrative access
Regular security audits and vulnerability assessments
Encrypted storage of sensitive payment information

Organizational Measures

Limited access to personal data on a need-to-know basis
Regular employee training on data protection practices
Incident response procedures for potential data breaches
Data retention policies to minimize information storage

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience and provide personalized services.

Types of Cookies We Use

Essential Cookies: Necessary for website functionality and security
Performance Cookies: Help us understand how visitors interact with our website
Functional Cookies: Remember your preferences and personalize your experience
Marketing Cookies: Used to deliver relevant advertisements and track campaign effectiveness

You can control cookie settings through your browser preferences, though disabling certain cookies may limit website functionality.

International Data Transfers

If we transfer your personal data outside your country of residence, we ensure appropriate safeguards are in place to protect your information, including standard contractual clauses approved by relevant authorities and adequacy decisions where applicable.

Changes to This Privacy Policy

We may update this privacy policy periodically to reflect changes in our practices, services, or applicable laws. We will notify you of significant changes through email or prominent website notices, giving you the opportunity to review the updated policy before it takes effect.

Continued use of our services after policy updates constitutes acceptance of the revised terms. We encourage you to review this policy regularly to stay informed about how we protect your information.